theDADOdesign
Solving Brand Equations Through Art
“Don’t mistake legibility for communication.” — David Carson
A Choice
You can spend $2,000 on luxury. Or you can invest $2,000 in yourself.
Luxury fades.
Investment compounds.
DADOdesign exists for founders, brands, and institutions who understand that marketing
is not decoration - it is belief made visible.
This is not design as output. This is design as solution.
What Is
DADOdesign?
DADOdesign is a Brand Strategy and Creative Direction studio
built to solve a brand’s most important equations:
Who are we? Why do we exist? Why should anyone care?
How does belief become physical?
With over 15+ years of experience, DADOdesign operates at the intersection of:
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Creative brand strategy
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Custom, ever-evolving design systems
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High-quality print and production
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Authentication technology and provenance
We don’t stop at design.
We produce the outcome.
From high-end foiled labels to one-of-a-kind posters, serialized collector cards, hang tags,
business cards, flyers, and experiential brand artifacts - every solution is part of a larger system.
Clients who utilize production receive access to a private account - a secure archive that
holdsevery GERARD ever created for them.
This is the new provenance of marketing.
Where technology, authentication, creativity, and belief converge and are held in one place.
TRUE PROFESSIONAL
MY KNOWLEDGE
PRODUCTION
85%
STRATEGY
85%
PHOTOSHOP
95%
ILLUSTROTOR
85%
WIX
80%
AFTER AFFECTS
85%
BRAND DESIGN
80%
Who Is
DADO?
“Design is not about how it looks. It’s about how it works.” — David Carson
DADO is an artist first.
An artist guided by four pillars:
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Value - creation that multiplies opportunity
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Purpose - knowing why you exist before telling the world
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Joy - expansion through creativity, not pressure
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Love - belief as the foundation of all things
For the past 11+ years, DADO apprenticed alongside a master of holographic technology: Pete Reyes, Vice President of JPATTON - one of the world’s leading holographic security
and brand-protection companies.
DADO has assisted in designing holographic authentication labels and hang tags for
global brands across sports, fashion, entertainment, and government.
DADO is the art.
PETE REYES is the paintbrush.
What Is a Hologram?
Hologram
(noun)
- A three-dimensional image formed by the interference of light beams from
a laser or other coherent light source.
Today, the word hologram is often mistaken for:
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Augmented Reality
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Screen-based effects
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Foil printing on reflective paper
These are not lies - they are approximations.
Printed “holographic” stickers can be made by anyone with the right material
and a desktop machine.
True holography requires precision optics, microstructures, and authentication science.
The confusion isn’t accidental - it’s what happens when technology outpaces language.
The Question
As a holography artist, I asked myself one question:
"Could I create an art experience so intentional,
so rare, that people would value it not because it was sold - but because it was true?"
Since 2021, that question has guided everything.
When a brand knows why it exists, it doesn’t compete.
It stands alone.
Love showed me the door.
Faith walked me through it.
Joy waited on the other side.
Through the holographic lens of a Taino artist,
I give you:
(GER·ARD)
Gerard
(verb)
To make belief physical.
To authenticate purpose through art.
To mark origin, intention, and truth in a world of replicas.
To Gerard is to transform identity into something that can be held, verified, remembered
and kept.
The GERARD Mark - I AM
The GERARD logo is not a symbol.
It is a statement.
At its core, the mark reads I AM.
Not as decoration - but as declaration.
I AM is the oldest assertion of identity.
It exists before explanation. Before validation. Before permission.
You do not always see it —
but it is always there.
When a brand places the GERARD mark on an object, it is not claiming perfection.
It is claiming truth.
This is why GERARD is not loud.
It does not shout.
It STANDS.
To GERARD is to affirm. This is who we are. This is why we exist. This is ours.
In a world full of replicas,
I AM is provenance. And provenance is power.
Why Is Gerard Valuable?
Because it cannot be replicated by:
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Template platforms
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Online print shops
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Commodity sticker companies
GERARD is not decoration.
It is differentiation.
Every GERARD does three things simultaneously:
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Communicates identity
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Authenticates origin
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Creates emotional gravity
This is why people don’t throw it away.
GERARD Design for Artist EricNine.com
The Value Proposition
Gerard pricing does not change based on brand size -
because belief is not scalable, only production is.
Entry Pathway — Origination
$700
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Custom Gerard origination
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Pattern and system creation
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Strategic foundation
$2 per unit
(A GERARD = one unit)
This is where a brand becomes official.
The Origination Pathway creates the GERARD foundation -
the visual language, holographic pattern, and strategic system that everything else grows from.
Includes:
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Custom GERARD origination
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Pattern + system creation
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Strategic setup for production
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Entry into the GERARD ecosystem
Unit Pricing:
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$2 per unit for all new GERARD investments
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Units can be produced as business cards, flyers, hang tags, labels,
or any marketing formats
Includes:
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2,000 Gerard units
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Private username & password account
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Secure archive of all Gerard investments
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Ability to reorder, modify, or expand at any time
Critical Pricing Advantage:
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All future reorders from your account
are only $1 per unit
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New investments outside your archive remain $2 per unit
BALANCE Pathway —
on THE LEVEL
$2,000 for 2,000 units
This is where GERARD becomes usable power.
The Balance Pathway is designed for brands who want flexibility, clarity,
and measurable return - without waste.
Think of it as a sampler of belief,
tailored to real-world needs.
This rewards commitment, not scale.
Example Allocation (Flexible)
-
250 business cards
-
250 flyers
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500 hang tags
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1,000 serialized core GERARD units
All derived from a single origin.
Example Use Case
A chiropractor creates serialized 2.75 × 4.75 collector cards and distributes 100 cards
at a wellness event.
Each card is a GERARD.
Each card is tracked.
When 44 people physically bring the card back to the office,
the brand doesn’t guess engagement - it counts it.
44 returned cards = 44 new patient touchpoints
A 44% measurable conversion rate.
This is marketing that proves itself.
The Institutional Pathway
40,000+ units - $0.10 per unit
This is where GERARD becomes infrastructure.
Designed for institutions, large brands, and organizations that understand long-term identity systems.
Includes:
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Two custom originations
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Everything in the Balance Pathway
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Expanded private archive access
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Long-term provenance and authentication system
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Priority production and support
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Enterprise-scale pricing
At this level, GERARD is no longer a campaign.
It is a language system embedded into the brand’s operations.
Example Use Case
A national brand integrates GERARD into:
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Packaging
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Events
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Limited releases
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Authentication touchpoints
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Serialized collectibles
Every unit reinforces belief. Every unit strengthens provenance.
Why the Pricing Never Changes
GERARD pricing does not change based on:
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Brand size
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Industry
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Popularity
Because belief is not negotiable. A startup deserves the same integrity as a global brand.
The difference is how they use it.
What This Unlocks
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Marketing that can be held
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Engagement that can be measured
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Identity that can be verified
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Art that creates return, not clutter
GERARD does not chase attention.
It creates gravity.
GERARD is not a product line. It is a system of belief.
And systems don’t disappear.
They scale.
